As the Fall Winter 2018 collection is about to launch, one of President’s retailers – renowned online giant Mr Porter – gives a sneak peek to a few pieces in the collection, while President’s CEO and creative director, Guido Biondi, gives a sneak peek into our history, our Crafted in Tuscany philosophy, and some Florence favourites.

“Everything President’s does is made in Italy, and where possible it’s made in Florence. The knitwear is a Scottish yarn produced in Lastra a Signa, which is just a few miles away. The denim comes from Japan. The leather comes from Santa Croce, an area between Florence and Pisa that’s famous for vegetable tanning. I like to bring a blend of well-researched materials from all around the world – but everything is made in Italy.”

Get your first outfit suggestions of the season (the Alpaca wool coat Egg is an Autumn favourite!), and read the full interview here.


Mr Guido Biondi for MRPORTER.COM. Photography by Mr Davide Annibale.